Ubersuggest Competitor Analysis for Websites

Introduction

Do you have a website? Do you want more people to visit your website?
If yes, you need SEO. And to do SEO well, you need to know your competitors.
One great tool to help you is Ubersuggest. It is easy to use and very helpful.
Ubersuggest Competitor Analysis for Websites is a simple way to learn what your competitors are doing online.
In this blog post, we will talk about:
• What is Ubersuggest?
• What is competitor analysis?
• How Ubersuggest helps you understand your competitors.
• Step-by-step guide to do it.
We will use very simple English. Let’s begin!

What is Ubersuggest?

Ubersuggest is a free tool. It helps you with SEO.

SEO means Search Engine Optimization. It helps your website appear on Google. More people can find your site.

Ubersuggest is made by Neil Patel. He is a famous marketing expert.

With Ubersuggest, you can:

• Find good keywords
• Check your website SEO score
• Know your top pages
• Do competitor analysis

Today we focus on one part: Competitor Analysis.

What is Competitor Analysis?

You are not alone online. Many websites are like yours.

Those websites are your competitors.

Competitor analysis means:

• Looking at their websites
• Seeing what they do well
• Learning how they get traffic
• Finding keywords they use

This helps you make your website better. If you do better than them, you rank higher in Google.

More traffic = More visitors More visitors = More sales, signups, or views

Simple!

Why Use Ubersuggest for Competitor Analysis?

There are many SEO tools available online. Some are very expensive and hard to understand. But Ubersuggest competitor analysis for websites is different. It is:
• Easy to use
• Free for small tasks
• Great for beginners
• Always available online

It gives you clear and simple data. Even if your English is not very strong, you can still understand the information.

Let’s see how to use it step by step.

Find Your Competitors

First, you need to know your competitors. Who are they?

Easy steps:

1. Think about your website topic. Example: If you sell shoes, search for “buy shoes online” on Google.
2. Look at the first page results.
3. Write down the websites that show up.

These are your competitors.

You can check 3–5 websites. Then, analyze them with Ubersuggest.

Open Ubersuggest Tool

Go to: https://neilpatel.com/ubersuggest

You will see a search box.

Here’s what to do:

1. Type a competitor’s website URL Example: www.shoestore.com
2. Select your country (like United States, India, Bangladesh, etc.)
3. Click Search

Wait a few seconds.

Now you will see lots of data. Let’s understand it simply.

Look at Traffic Overview

The first thing you see is Traffic Overview.

What is that?

It shows:

• Monthly traffic (how many people visit their site)
• Number of organic keywords (how many Google keywords they rank for)
• Top pages (which pages get the most visitors)

This is very helpful.

You learn:

• How strong your competitor is
• How big their site is
• If they are doing good SEO

If their traffic is high, they are doing something right.

Now ask:

• Can I do the same?
• Can I do better?

See Top Pages by Country

Scroll down. You’ll see Top Pages.

Each page has:

• The URL (web link)
• Estimated monthly traffic
• Keywords bringing traffic

Click “View All” to see more.

This helps you understand:

• What content is working
• What people like to read
• Which pages bring the most traffic

Now you can create similar content. But better!

Use the same keywords. Add more useful tips. Write in your own style.

This is how you grow!

 Quick Recap

Let’s remember what we learned so far:

• Ubersuggest is a free SEO tool
• You can check your competitors’ websites
• It shows traffic, top pages, and keywords
• You can copy what works (and do it better!)

Find Competitor Keywords

Now let’s look at keywords.

Keywords are the words people type in Google.

Example: Someone types “best running shoes for women”. If your site shows up, that is good!

To see your competitor’s keywords:

1. In Ubersuggest, scroll down.
2. Click on SEO Keywords in the left menu.
3. You will see many keywords.

You can see:

• Keyword list
• Search volume (how many people search for it)
• Keyword difficulty (how hard it is to rank)
• Position (where your competitor ranks in Google)

This is gold!

Why?

You learn which keywords bring your competitor traffic.

Now you can use these too.

Use Keyword Gap Feature

Ubersuggest has a smart feature.

It’s called Keyword Gap.

What does it do?

It shows:

• Which keywords your competitor ranks for
• Which keywords you do not rank for

This helps you find new keyword ideas.

To use Keyword Gap:

1. Go to the Keyword Gap tool (on the left menu).
2. Type your website URL.
3. Type 1–2 competitor URLs.
4. Click Compare.

Now Ubersuggest shows:

• Keywords they rank for
• Keywords you are missing
• Easy and hard keywords

Pick the easy ones first. Try to write blog posts or pages using those.

This will help your site grow.

 Analyze Backlinks

Backlinks are links from other websites. They are very important for SEO.

If many good websites link to your site, Google thinks your site is trusted.

Ubersuggest shows your competitor’s backlinks.

To see them:

1. Go to the Backlinks section.
2. Enter your competitor’s URL.
3. Click Search.

Now you can see:

• Who links to them
• What pages get the most links
• Link types (follow or nofollow)

Try to get links from the same websites. Or better ones!

How?

• Write helpful content
• Reach out to websites
• Offer guest posts
• Share on social media

Backlinks help your site get higher ranking.

Track Your Progress

Once you start using new keywords and writing content, track your progress.

Ubersuggest helps with that too.

Use Rank Tracking:

1. Add your website in Ubersuggest
2. Add the keywords you want to rank for
3. Ubersuggest shows your Google ranking daily

You can see if your SEO is working.

If your rank goes up, you are doing great!

If not, you may need to try new keywords or improve content.

Competitor Analysis Tips (Simple Version)

Here are some easy tips for success:

Tip Why It Helps Look at top pages. You see what brings traffic. Check keyword ideas. You get new topics to write. Find backlink sources. Get more trust from Google. Use keyword gap tool. Discover what you are missing. Track keyword rankings. Measure your SEO success.

Write Better Content Than Competitors

Competitor analysis is not about copying. It is about doing better.

If your competitor has a blog post with 500 words, write 800 words.

If their post has 3 tips, write 7 tips.

Add:

• Images
• Videos
• Step-by-step guides
• Easy language

This helps readers and search engines.

Use Local Language if Needed

If your audience is from one country, use their language too.

Example:

• If most people speak Bengali, write some content in Bengali.
• Use both English and Bengali.

This helps your site rank better in your local market.

Ubersuggest also works for different countries.

You can change country in settings.

Real-Life Example

Let’s say your website is about food recipes.

Your competitor is: www.foodblogexample.com

You check:

• Their top pages: “easy chicken curry,” “5-minute breakfast”
• Their keywords: “quick chicken recipe,” “healthy lunch ideas”
• Their backlinks: From cooking forums and food magazines

Now you create:

• Better chicken curry recipe post
• Add video showing how to cook
• Share your post on cooking groups
• Contact food blogs for backlink

Over time, your post will rise in Google.

That’s how competitor analysis helps you grow!

Next, we will write about:

• Using Ubersuggest with content strategy
• Creating your SEO plan
• Common mistakes to avoid
• Free vs paid version

Use Ubersuggest for Content Strategy

Now that you know your competitors’ best keywords and pages, it’s time to plan your content.
This process is called a content strategy. A good strategy helps you write better posts and get more visitors.
You can create one easily with Ubersuggest competitor analysis for websites.

Here’s how to make a smart content plan using Ubersuggest:

Step 1: Find Easy Keywords

Use the Keyword Ideas tool in Ubersuggest.

1. Type a keyword related to your website. Example: “easy dinner recipe”
2. Click Search.
3. Look for keywords with:
   • Low SEO difficulty
   • High Search volume

Pick the easiest ones first.

Write articles using these keywords.

Step 2: Look at Content Ideas

In Ubersuggest, you can see Content Ideas too.

1. Go to the Content Ideas section.
2. You will see popular pages with:
   • Title
   • Estimated traffic
   • Social shares
   • Backlinks

These pages are trending.

Pick 1–2 ideas that match your topic. Write similar posts. But better!

Add new tips, steps, or photos.

Step 3: Make a Simple Content Calendar

A content calendar helps you stay organized.

Use a notebook or Google Sheet. Plan your content for 1 month.

Post 1–2 articles per week. Be regular. Google loves fresh content.

Create Your Simple SEO Plan

You don’t need to be an expert. Just follow these steps.

1. Use Ubersuggest to check your competitors.
2. Pick easy keywords.
3. Write helpful blog posts.
4. Get links from other websites.
5. Check your rankings weekly.
6. Improve weak posts.
7. Keep learning.

This is your basic SEO plan. Simple, but powerful.

Common Mistakes to Avoid

Here are some mistakes beginners make. Avoid them to grow faster.

❌ Copying Competitors Directly

Don’t just copy their words. Google will not like it.

✅ Use their topics. Write in your own style.

❌ Ignoring Low Difficulty Keywords

Some people want only “big” keywords.

But these are hard to rank.

✅ Start with low-difficulty keywords. They are easier and faster to rank for.

❌ Writing Without Keyword Research

If you guess topics without research, you may waste time.

✅ Use Ubersuggest to find real keyword data.

❌ Not Tracking Progress

If you don’t track your rankings, you won’t know what works.

✅ Use Ubersuggest’s Rank Tracker every week.

Ubersuggest Free vs Paid

Ubersuggest has two versions:

 Free Version

• Limited daily searches
• Basic keyword and site data
• Good for beginners

Paid Version

• Unlimited searches
• Full competitor data
• Rank tracking and more features
• Starts at low price monthly

If you’re just starting, use the free version. Later, if you grow, you can upgrade.

Extra Tip: Use Ubersuggest Chrome Extension

You can also install the Ubersuggest Chrome Extension.

It shows:

• SEO data right on Google search
• Keyword ideas
• Traffic numbers on websites

It’s fast and easy. And it’s free!

You can download it from the Chrome Web Store.

Next, we will write about:

• Step-by-step example using real website
• How to do weekly SEO check
• Tools to use with Ubersuggest
• Final thoughts and checklist

Step-by-Step Example Using Real Website

Let’s take a simple example to understand how you can use Ubersuggest to analyze a real competitor.

 Step 1: Choose a Niche

Let’s say you have a website about home workout tips.

Your website: www.fitnesshomeguide.com

Now, go to Google and search: “home workout for beginners”

You will see websites like:

• www.verywellfit.com
• www.self.com
• www.blogilates.com

Pick one. Let’s choose: www.blogilates.com

 Step 2: Enter in Ubersuggest

1. Go to Ubersuggest
2. Paste this URL: www.blogilates.com
3. Click Search

You will see:

• Total traffic
• Keywords ranked
• Backlinks
• Top pages

This tells you what makes their site strong.

 Step 3: Check Top Pages

Now go to Top Pages.

You may see:

• “30-day workout plan”
• “Beginner home workout guide”
• “No equipment workout”

You see what people like most.

Now you can create something better.

✅ Example: Write a new guide: “Home Workout Plan – 15 Minutes a Day” Add simple tips and a free printable chart.

This gives value to readers. Google likes valuable content.

 Step 4: Analyze Keywords

Click on the keyword list.

You’ll find:

• “home workout plan”
• “easy workouts at home”
• “no equipment exercises”

Check keyword difficulty. Pick low-difficulty ones.

✅ Example: Use keyword: “easy home workout no tools” Write blog post using it.

How to Do Weekly SEO Check

Doing regular checks helps you stay on track.

Use Ubersuggest weekly.

🗓 Every Week Do This:

1. Open your site in Ubersuggest
2. See your traffic growth
3. Check your rankings
4. Look at new keywords
5. Find new competitor content

Write down what’s working.

If one blog is doing well, write more like that.

If one keyword is losing rank, update the post.

SEO is not one-time. It is regular, simple work.

Final Thoughts

You now understand how to use Ubersuggest competitor analysis for websites.
It’s a simple and useful tool. It gives you helpful data that’s easy to read. Even if your English is basic, you can still use it.

With this tool, you can:
• Check other websites
• Find good keywords
• Write smart content
• Track your results
• Grow your website step by step

All of this can be done in just a few minutes a day.

SEO Checklist (Simple)

Here’s a simple SEO checklist to follow:

✅ Use Ubersuggest to find 3 competitors ✅ Check their top pages and keywords ✅ Choose easy keywords for yourself ✅ Write helpful blog posts ✅ Add images or videos ✅ Share your posts on social media ✅ Check rankings every week ✅ Update weak posts ✅ Repeat and stay consistent

Frequently Asked Questions (FAQ)

Here are some common questions beginners ask about Ubersuggest and SEO.

What is Ubersuggest?

Ubersuggest is a free and paid SEO tool made by Neil Patel. It helps you:

• Find keywords
• Analyze competitors
• Track rankings
• Improve your content
• Get more website visitors

You can use it even if you are not an expert.

Is Ubersuggest free?

Yes, Ubersuggest has a free version. You can:

• Search a few keywords daily
• See basic competitor data
• Use limited features

If you want more features, you can pay for the premium version. It’s low-cost compared to other SEO tools.

 How can I find my competitors?

Search on Google for your main keyword.

Example: If you sell shoes, search “buy running shoes online”.

The websites you see on the first page are your competitors.

Copy their URLs. Paste them into Ubersuggest to check their SEO data.

What is a keyword?

A keyword is a word or sentence that people search on Google.

Example: “Best recipe for cake” is a keyword.

Use keywords in your blog titles, headings, and paragraphs. This helps your blog rank higher.

What is SEO difficulty?

In Ubersuggest, each keyword has a number called SEO Difficulty (SD).

• Low SD (under 35) = Easy to rank
• Medium SD (35–60) = Harder
• High SD (over 60) = Very hard

Beginners should choose low-difficulty keywords. It’s easier to rank and get traffic.

What are backlinks?

Backlinks are links from other websites to your website.

Google sees backlinks as “votes of trust.”

If many good sites link to you, your ranking will go up.

Ubersuggest shows which websites link to your competitors. You can try to get links from the same places.

How many blog posts should I write?

Start with 2 blog posts per week.

Make sure they:

• Use simple language
• Include keywords
• Help the reader
• Answer common questions

Over time, your traffic will grow. Consistency is the key.

Can I do SEO myself?

Yes! You do not need to hire someone at the beginning.

With tools like Ubersuggest, you can do basic SEO on your own.

Just follow steps like:

• Keyword research
• Writing content
• Tracking progress

Start small. Learn step by step.

 Can I use Ubersuggest on mobile?

Yes, you can open Ubersuggest in your mobile browser.

There’s no official app, but the website works on most phones.

You can also use the Ubersuggest Chrome Extension on desktop.

How long does SEO take to work?

SEO takes time.

It is not fast like ads.

You may see small results in 1–2 months. But real growth usually takes 3 to 6 months or more.

Be patient. Keep learning. Keep working.

Take Action Now

Here’s what to do next:

1. Go to Ubersuggest
2. Search your website or your competitor’s
3. Find low-difficulty keywords
4. Write a blog post using those keywords
5. Repeat every week
6. Watch your traffic grow!

Success comes one step at a time.

Stay consistent. Keep learning. And soon, your website will shine on Google.